/about my work My greatest pride is to make a living from my career. Being a designer is just a way of touching the world and enhancing it a little bit, in my personal opinion. The very act of creating a beautiful object able to provoke something as anyone watch it is my goal at the starting of any project. I love to create tidbits for the eyes, little and nice moments that the spectator can enjoy with the sight. The retro makes it easy to me: I can evoke images of better past times and nostalgia for them, mixed with moments, objects and people that are now part of our pop culture, and that certainly will be the future’s vintage. In this sense, I think my work is pretty digestible for everyone. If I’d have to give a musical equivalent I’d say that is rather pop, but without the improvisation or lack of justification that many attribute to it. In this work gallery you can find a variety: from what I do just for the pleasure and exploring new ways until paid jobs, where I have to moderate or adapt my style in order to accomplish a specific communication goal. Anyway, all of these works have something that distinguishes my style; in some of them you may see how I apply the discoveries of my graphic exploration and vice versa. All I try to do in my job is to equilibrate emotions with understanding; intuition and experience; art and design. Of course there are some works I decided to exclude from this page. Here I only show my most enjoyable oeuvre, that that better identify me and is a good sample of what can I do. The rest have been done to earn money… I also know how to do that. I wish you find pleasant the interpretation I make of the world by means of my desings and, if you like it, I hope you come back from time to time to find something new or just for the pleasure of delighting your eyes with pretty images and live your life more relaxed.
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| Detailed Professional Experience: |
| 2005 - 2008: Art Director for Honda of Mexico. Vértice Comunicación. Direction, design, conceptualization, and POP material for Automobile Division. |
| 2004 – 2005: Manager of Multimedia Department of Vértice Comunicación. |
| 2003 - 2004: Web and Multimedia Department of Vértice Comunicación. Elaboration of multimedia and web projects for clients such Honda of Mexico, Acura, Cinépolis, Bansí, Maseca, Jugos del Valle, Sport City, Stanza, Plaza del Sol, and Galería del Calzado. |
| 1999 - 2003: Mantra Comunicación. Creation of several projects, mostly web, for clients as Tequila Herradura, Gatorade, Festival Internacional Cervantino, and Megacable. |
| 2000 - 2002: Imago Gestión de Diseño. Co-founder -with some university companions- of our own bureau, specialized in web and multimedia. |
| 1998 - 1999: Employee at Direction of Coordination and Support for Municipalities, Ministry of Culture of the State of Jalisco.Execution of didactic material, publications, image, and propaganda for cultural events and support of artistic development in the interior of the State of Jalisco. |
| 1996 - 1998: Paco de la Peña. Auction house/studio.Junior designer, move-assistant during art auctions, painting frames maker and receptionist. |